Marketplace seller analytics dashboard: what to track
The core dashboard metrics marketplace sellers should track: contribution profit, break-even price, advertising pressure, returns, stock risk, and competitor moves.
MarketUnit gives Amazon, Mercado Libre and Mercado Livre sellers a clean unit economics workflow for fees, fulfillment, ads, returns, taxes, break-even price and contribution profit by SKU.
Use one structured model to decide what to reprice, what to scale, what to pause, and which inventory buys deserve caution.
Track product margin after marketplace fees, logistics, payment costs, ads, returns, and taxes.
Model price changes, discounts, shipping options, and promotion mechanics before launching them.
See how campaign spend changes unit economics and where growth turns into profit leakage.
Prepare for Mercado Libre, Mercado Livre, and Amazon data flows from one account model.
Keep taxes and regional cost assumptions visible instead of burying them in spreadsheets.
Understand payables, receivables, inventory pressure, and cash conversion across channels.
Each product is structured around the decisions marketplace sellers actually face: whether to change price, fund ads, reorder stock, run discounts, or stop pushing a weak SKU.
Choose the marketplace table, complete checkout, then receive the digital workflow and onboarding questions by email.
Pick the product for your marketplace: Mercado Libre / Mercado Livre or Amazon.
Your order records the selected digital product, checkout email, marketplace, SKU count, and margin problem.
Delivery starts through the checkout email with the table workflow and seller onboarding questions. No physical item is shipped.
MarketUnit focuses on the cost lines that decide whether a sale is worth scaling: marketplace fees, fulfillment, ads, returns, taxes and inventory cash pressure.
The useful question is what remains after the marketplace, logistics, ads and operating assumptions take their share. That is why each table is built around SKU-level contribution profit.
| Signal | Revenue dashboard | MarketUnit view |
|---|---|---|
| SKU decision | Sales volume | Contribution profit and break-even price |
| Ads | Campaign spend | Ad cost per order vs margin room |
| Inventory | Stock and revenue | Cash pressure and SKU profit quality |
Two focused digital products. No shipping, no vague subscription promise: choose the workflow that matches your marketplace and receive the onboarding by checkout email.
For Mercado Libre and Mercado Livre sellers checking SKU margin, fees, shipping, ads, taxes, and break-even price.
For Amazon sellers modeling referral fees, FBA, ads, returns, coupons, inventory pressure, and break-even price.
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The core dashboard metrics marketplace sellers should track: contribution profit, break-even price, advertising pressure, returns, stock risk, and competitor moves.
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Choose the table for your marketplace and use a cleaner margin model before scaling the wrong SKU.